CARLA MCRAE

Graphcore


Brand illustrations, 2017

I worked with Pentagram London to create a suite of illustrations for the rebranding of machine learning / AI company Graphcore. The illustrations were to complement the cool, contemporary identity — soft, sensitive and against the bro-tropes of tech. This optimistic vision of our future with machine learning was created to complete the brand kit.

See more about this project on the Pentagram blog.




Preliminary sketches.




I respectfully acknowledge the Wurundjeri people of the Kulin nation, who are the traditional custodians of the land on which I live and work.
Sovereignty was never ceded. I pay my respects to Elders past, present and emerging.