Animation / TVC, 2020.

Agency: Saatchi & Saatchi
Illustrator: Carla McRae
VO: Noni Hazlehurst
Animator: Aleks Manou

Foodbank is the largest hunger relief organisation in Australia – servicing over 2,400 charities in every state and territory to enable them to provide food to 815,000 people a month. Every $1 donated to Foodbank provides two meals to Australians going hungry.

There has been a 47% increase in demand for food relief this year as Covid-19 has turned lives upside down, and Foodbank’s services are being called on more than ever. I worked with Saatchi & Saatchi on a TV commercial to raise awareness for the charity with the hopes to boost donations.

Foodbank TVC -- What Would You Do With A Dollar? from Carla McRae on Vimeo.

I respectfully acknowledge the Wurundjeri people of the Kulin nation, who are the traditional custodians of the land on which I live and work. Sovereignty was never ceded. I pay my respects to Elders past and present.