Foodbank
Animation / TVC, 2020.
Agency: Saatchi & Saatchi
Illustrator: Carla McRae
VO: Noni Hazlehurst
Animator: Aleks Manou
Foodbank is the largest hunger relief organisation in Australia – servicing over 2,400 charities in every state and territory to enable them to provide food to 815,000 people a month. Every $1 donated to Foodbank provides two meals to Australians going hungry.
There has been a 47% increase in demand for food relief this year as Covid-19 has turned lives upside down, and Foodbank’s services are being called on more than ever. I worked with Saatchi & Saatchi on a TV commercial to raise awareness for the charity with the hopes to boost donations.
There has been a 47% increase in demand for food relief this year as Covid-19 has turned lives upside down, and Foodbank’s services are being called on more than ever. I worked with Saatchi & Saatchi on a TV commercial to raise awareness for the charity with the hopes to boost donations.
Foodbank TVC -- What Would You Do With A Dollar? from Carla McRae on Vimeo.