A joyful series of illustrations to accompany a rebrand for Australia's third largest integrated care and service provider BaptistCare.
The illustrations were informed by stories and experiences shared from clients, residents and employees from within the organisation's community. Piano virtuosos, artists and talented craftspeople, tennis and cycling enthusiasts, inspiring journeys of healing through farm stays and the life-giving power of music are just some of the individual stories reflected in these drawings.
The custom embroidered and appliqué tapestry feel was applied to the illustrations by the creative team at Re.design; the visual language of a tapestry conveying the idea that life is made up of many connected threads; the memories, milestones and people you meet along the way.
The illustrations were informed by stories and experiences shared from clients, residents and employees from within the organisation's community. Piano virtuosos, artists and talented craftspeople, tennis and cycling enthusiasts, inspiring journeys of healing through farm stays and the life-giving power of music are just some of the individual stories reflected in these drawings.
The custom embroidered and appliqué tapestry feel was applied to the illustrations by the creative team at Re.design; the visual language of a tapestry conveying the idea that life is made up of many connected threads; the memories, milestones and people you meet along the way.
